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About 100% Dad
100% Dad is a content platform.
We are putting out content that provides encouragement and wisdom for Dads. Our
Website
is the hub for all things 100% Dad. Our
Podcast
is where we interview Dads all over the country to dig deep into their lives and what they are doing well and what they are struggling with. Our
Blog
is where I write about our tour and whatever has struck my nerve to write about! Our
Articles
section is where I find, share, and review articles that relate to parenting. Our
Facebook, Instagram, and TikTok
are where we put out bite-size content and engage with our followers.
YouTube
is where we put our video content.
We want Dads to lead their families by being great husbands, great men, and great fathers.
For us that means giving Dad topics and ideas to think about, so he can decide what is best for his family. We do not want to tell Dads exactly how they should live and parent. We want them to be aware of how important Dad’s role is to Mom, kids, and the community. We want every Dad to parent in his unique way but have perspectives and resources of what other dads are doing and why they are doing it that way. We have a huge task of fighting decades of misinformation and low expectations, but we are fighting the wrong presumption that dads are the family idiot, a goof, or a sports-obsessed, incompetent loaf.
That’s what 100% Dad is. It a resource for Dads to be the best Dads they can be.
About Townsend
I was born in Baltimore. Grew up in Timonium, Lutherville, Phoenix, Sparks, Colombia, Ellicott City before moving to Florida in 1999. I started off in Jupiter before moving to St. Augustine. My 19
th
school was St Augustine High School. From 9
th
to 12 grade I finally found some stability and stayed in 1 school. Moved into my friend’s house in 11
th
grade. Started dating the dance team captain, Rhyan (my future wife). Tim Tebow couldn’t beat us. I was a standout wrestler. I went on to wrestle at WVU where I learned I had been the big fish in a small pond. I ended up dropping out of college to help my in-laws run their business which was decimated by an employee crime ring. That crisis was resolved and immediately followed by the economic collapse of 2008-2009-2010. I began to take over the day to day operations. We had a failed ownership transfer in the business and I decided to leave and start our own business. Over the next few years, we started 3 small but growing businesses and had 3 small but growing boys. Had a lot of hard times and a lot of good times. In 2019 we sold our businesses and retired at an age too young to retire. So now we are taking our family on an adventure and have embarked on our 100% Dad Tour.
The evolution of 100% Dad
In 2014 I wanted to make sure the business didn’t crumble and dissolve if I died unexpectedly. Since our business was the only source of income for our family, I felt it was important for my wife to know what she needed to do the very next day after I died to ensure she had an income, or at the very least an asset to sell. So I began to put together a binder of how to run the business. From day 1 on who to call and what to say, to the mundane details of day-to-day operations, even the long term hopes and strategies. Everything was written down in detail in a three-inch-thick binder. It even included post death letters to team members. It was morbid, creepy, pretty cool, and downright genius. I thought it was incredibly smart to help the future of my family with or without me. I started thinking heavily that if I could replace Townsend, the business owner and operator, in text, then I could replace Townsend, the dad, in the same way. With that I began to jot down thoughts and notes to my two boys (two at the time, three now) in 2015. About halfway through writing that text, I started to change the audience from my boys to anyone reading it. It seemed that this might not only be a good tool for my boys, but it might be a good tool for other dads as well. I finished my first version of the book in 2015. At the time I called it “Trying to be Awesome-2015 Edition”. I had a friend edit it and in early 2016 we reformatted it some and renamed it “Trying to be Awesome-2016 Edition”. In 2016 I had my third boy followed quickly by my third business. (
Because with every kid I have I start a business. Russell Coffee Service when Levi was born, Auburn Group when Ryder was born, and Florida Best Vending & Micro Markets when Aiden was born.
) Needless to say, we were very busy in 2016 and 2017 juggling life with that many moving and talking parts. Once 2018 came around I had this nagging desire to put out this content. And with the popularity of social media, it was a no brainer to take bits and pieces out of the book and put them out for free. So here we are. 100% DAD is finding ways to express content and create a forum for discussion and education. Now huge disclaimer and everyone hold me to this. This is not me telling everyone that I am somehow superior to them at being a dad. I just care that you are paying attention to WHY you do it that way. Put some actual thought into one of your biggest freaking jobs—being a dad. I’m just putting out my thoughts because it’s my platform.
( My worst-case scenario is that this thing is a recorded history for my boys to know how I intended to raise them and how I would expect them to raise their kids.)
I don’t care if you duplicate them. That’s not the point, that’s not the purpose. For my family they are important. For your family you do you. I don’t want to be the guy that tells everyone exactly what they need to do to be a good dad. I am the guy who tells you my opinion and gets ya’ll to think about WHY you are doing what you are doing. The WHY is all that matters. If you’re thinking about the WHY – you’re set. This platform contains my thoughts and opinions, but more than that it’s a group of common thinkers. Good dads. A place to look for counsel and advice. It’s a place to brag about being a good dad. It’s a place to surround yourself with common men. Watch the videos, read the content, comment, and email. Engage with our content and give me your opinion. I’m listening!
Where is 100% DAD Tour?
Due to COVID, our initial Tour schedule was completely scrapped. The following is being made on the fly and constantly being changed as conditions allow. Contact directly for panning interviews, meetings, and engagements.
100% Dad Schedule
May 7-13 General Coffee State Park, Nicholls GA May 14-20 Florence Marina State Park, GA May 21-25 Paul B Johnson State Park, Hattiesburg MS May 26-30 Tom Sawyers Mississippi River West Memphis, AR May 31-June 5 Dogwood Springs Rv Park Jasper, AR June 6-9 Lake Paradise Resort Kansas City, MO June 10 Shiloh Vineyard Farm Kansas June 11-17 Eleven Mile State Park near Colorado Springs June 18-24 Navajo State Park Colorado near Durango June 25-July1 Rifle Gap State Park Colorado July 2-6 Moab, UT Boondocking July 6-9 Willard Bay State Park Utah July 9-14 Blackfoot Reservoir Idaho July14-23 Grand Teton (Yellowstone) July 24 on the road Divide, MT July 25-August 4 West Glacier, MT August 5-on the road August 6-15 Banff in Canada (if the borders open) August 16-on the road August17-23 outside Glacier, Montana August 24-28 Benton August 29-on the road August 30-Sept 8 Roosevelt National Park in ND Sept 9-on the road Sept10-19 north Minnesota Sept 20 on the road Sept21-30 Sioux Falls, SD Oct1-8 Badlands National Park, SD Oct 9-15 staying with Friend SD Oct16-22 Scott’s Bluff National monument, Nebraska Oct23-nov5- Denver, CO Nov 6-12 Trinidad, CO Nov 13-on the road Nov14-20 Wichita Falls, Texas Nov21-Dec4 Whitney, TX Dec5-11 Houston, TX Dec12-16 wandering around until I find a place Dec17-30 Harlingen, TX Dec31-Jan6 San Antonio, TX Jan 7- on the road Jan8-14 Big Bend National Park, TX.
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