About Townsend – 100% DAD

About Townsend

I was born in Baltimore. Grew up in Timonium, Lutherville, Phoenix, Sparks, Colombia, Ellicott City before moving to Florida in 1999. I started off in Jupiter before moving to St. Augustine.  My 19th school was St Augustine High School. From 9th to 12 grade I finally found some stability and stayed in 1 school. Moved into my friend’s house in 11th grade. Started dating the dance team captain, Rhyan (my future wife). Tim Tebow couldn’t beat us. I was a standout wrestler. I went on to wrestle at WVU where I learned I had been the big fish in a small pond. I ended up dropping out of college to help my in-laws run their business which was decimated by an employee crime ring. That crisis was resolved and immediately followed by the economic collapse of 2008-2009-2010. I began to take over the day to day operations. We had a failed ownership transfer in the business and I decided to leave and start our own business. Over the next few years, we started 3 small but growing businesses and had 3 small but growing boys. Had a lot of hard times and a lot of good times. In 2019 we sold our businesses and retired at an age too young to retire. So now we are taking our family on an adventure and have embarked on our 100% Dad Tour.

The evolution of 100% Dad

In 2014 I wanted to make sure the business didn’t crumble and dissolve if I died unexpectedly. Since our business was the only source of income for our family, I felt it was important for my wife to know what she needed to do the very next day after I died to ensure she had an income, or at the very least an asset to sell. So I began to put together a binder of how to run the business. From day 1 on who to call and what to say, to the mundane details of day-to-day operations, even the long term hopes and strategies. Everything was written down in detail in a three-inch-thick binder. It even included post death letters to team members. It was morbid, creepy, pretty cool, and downright genius.

I thought it was incredibly smart to help the future of my family with or without me. I started thinking heavily that if I could replace Townsend, the business owner and operator, in text, then I could replace Townsend, the dad, in the same way. With that I began to jot down thoughts and notes to my two boys (two at the time, three now) in 2015. About halfway through writing that text, I started to change the audience from my boys to anyone reading it. It seemed that this might not only be a good tool for my boys, but it might be a good tool for other dads as well. I finished my first version of the book in 2015. At the time I called it “Trying to be Awesome-2015 Edition”. I had a friend edit it and in early 2016 we reformatted it some and renamed it “Trying to be Awesome-2016 Edition”. In 2016 I had my third boy followed quickly by my third business. (Because with every kid I have I start a business. Russell Coffee Service when Levi was born, Auburn Group when Ryder was born, and Florida Best Vending & Micro Markets when Aiden was born.) Needless to say, we were very busy in 2016 and 2017 juggling life with that many moving and talking parts.


Once 2018 came around I had this nagging desire to put out this content. And with the popularity of social media, it was a no brainer to take bits and pieces out of the book and put them out for free.

So here we are. 100% DAD is finding ways to express content and create a forum for discussion and education.

Now huge disclaimer and everyone hold me to this. This is not me telling everyone that I am somehow superior to them at being a dad. I just care that you are paying attention to WHY you do it that way. Put some actual thought into one of your biggest freaking jobs—being a dad. I’m just putting out my thoughts because it’s my platform. ( My worst-case scenario is that this thing is a recorded history for my boys to know how I intended to raise them and how I would expect them to raise their kids.) I don’t care if you duplicate them. That’s not the point, that’s not the purpose. For my family they are important. For your family you do you. I don’t want to be the guy that tells everyone exactly what they need to do to be a good dad. I am the guy who tells you my opinion and gets ya’ll to think about WHY you are doing what you are doing. The WHY is all that matters. If you’re thinking about the WHY – you’re set. This platform contains my thoughts and opinions, but more than that it’s a group of common thinkers. Good dads. A place to look for counsel and advice. It’s a place to brag about being a good dad. It’s a place to surround yourself with common men. Watch the videos, read the content, comment, and email. Engage with our content and give me your opinion. I’m listening!